Seo ka matlab hota hai Search Engine Optimization.
Seo ka kaam hota hai Website ko Search Engine ke liye Optimize karna.Seo ek Technique hai. Jisse hum ye sab karte hai.
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| (Seo) Search Engine Optimize |
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¤:- Search Engine pe Wevsite ke Traffic ki Quality or Volume ko Improve karna.
¤:- Algorithms kese kaam karte he. Or log kya Search kar sakte he ye samjhna or is Base pe Marketing karna.
SEO Search Engine Marketing ka ek SubSet he. SEO se humara matlb Copyrighting se bhi he. Kyoki Maximum Techniques Search Engine pe Site ko Prmote karne ke liye Text ka he Use karti hai. Agar aap Basic Seo sikhna chahte hai to iske liye apko ye samjhna jaruri he ki Search Engine Work kese karta hai.
HOW SEARCH ENGINE WORK
Search engine bahut sari activites perform karte hai. Jisse vo search result deliver kar pate hai.
Search engine bahut sari activites perform karte hai. Jisse vo search result deliver kar pate hai.
Crawling:- Ek website par jitne bhi page hai. Unko fetch(collect) karne ko Crawling kha jata hai. Ye kaam ek Software karta hai.jise crawler ya spider kahte hai.(googlebot,in case of google)
Indexing:- sabhi website ka ek index bnane or use database ke roop me store karne ki procces ko Indexing kahte hai. Indexing ka matlab hota hai ese word and expression use karna jisse page best way me describe kiya ja sake.
Processing:- jab ek search request aati he or search engine use apne database me khojta hai is process ko processing kahte he.
Relevancy calculate karna:- Har ek page me ek string hoti he jo ki calculate karti he ki page kitni baar search kiya gya he or uski relevancy search engine ko display karta hai.
Result display karna:- ye search engine ka last steps he isme search kiye gye keywords ka best results dikhaya jata hai. Basically ye results ki browser me display karne ki process hai.
Search engine jese ki Google or yahoo apne relevancy algorithms ko every month me bahut baar change karte hai. Jab aap apni ranking me chang dekhte hai. To ye algorithms shift ke karan he he jo ki apke control se bahar he hai.
Normally sabhi search engine ka basics principal same he hota hai but thoda sa fark inki relevancy algorithms me hota he jisme result me bahut bda change hota hai.
What is Seo copywriting ?
Seo copywriting ek technique he jisse website ke content ko is tarah convert kiya jata hai ki users use easily Read kar sake isse search engine ko page ki ranking me bhi madad milti hai. Text ke alawa copywriting site pe available dusre content jese ki titles,desciption,k keywords tag, Heading and Alternative text ko bhi view able (read karne layak ) banti hai.
Seo copywriting ek technique he jisse website ke content ko is tarah convert kiya jata hai ki users use easily Read kar sake isse search engine ko page ki ranking me bhi madad milti hai. Text ke alawa copywriting site pe available dusre content jese ki titles,desciption,k keywords tag, Heading and Alternative text ko bhi view able (read karne layak ) banti hai.
Seo copywriting ka men aim hota hai ki search engine perfect result he shows kre jinme Genuine content page ho or useless pages.Jinhe "Doorway Page" kahte he. Jinhe keval High ranking archive karne ke liye bnaya jata he unhe avoid kiya ja sake.
WHAT IS A SEARCH ENGINE RANK??
Jab bhi ap search engine pe koi bhi word search karte hai to apko hajaro results milte hai search kiye gye word ki tendency ke according ranking ki jati hai.j o site apke result ke top per me he wo he unka rank show karti hai yani ki sabse pahli site ka rank 1 hota hai. Or jese jese ap aage badhenge ranking badti jaegi. Seo ek process hai jisse website ki design or developing ki help se search engine results me High rank mill sakta hai.
What is On Page Or Of Page Seo,On Site
Normally Search Engine Optimization ke 3 trike hai:-
On Page Seo:- isme acche content acche keywords use karna,k keywords ko sahi jagah use karne, Har page ko sahi trike se Title dena etc. Hota hai.
Off Page Seo:- Isme link building, link popularity Increase karna, open directories submit karna,S SEARCH ENGINE, link exchange, Etc hota hai.
ON Site Seo:- Isme apke blog ki crawling and Indexing part aati hai apki site Seo spider ko kis type se dikhega and apni website ka internal Seo structure Ap On Site Seo se kar sakte hai.
Search Engine Optimization Techniques
Seo Techniques ki 2 Categorise hai:-
(1) White Hat Seo:- Techniques jinhe Search Engine Good Design mante hai Or approve karte hai.Black Hat Seo:- Techniques jinhe Search Engine approve nhi karte or effects bhi kam krta hai inko spamdexing bhi kahte hai.White Hat Seo:- Ek Seo tactic ko White Hat Seo mana jata he agar usme ye features hai.
* Ye search engine ki guidelines ko follow karta hai.
* Isme kisi bhi tarah ka koi deception (falt) nhi hai.
* Ye Search engine Indexes me involved he or users ke liye helpful hai.
* Ye insured karta hai ki web page ke content users ke liye he hai na ki keval search engine ke liye.
* Ye webpages ki acchi Quality ko insure karta hai.
* Ye webpages me useful content ki availability ko insure karta hai. Hamesha ek white Seo tactic he follow kare or a0bi site ke visitors ko bevkuf banane ki koshish na kare honest kare or ap zarur success karenge.
Black Hat Or Spamdexing :- Ek Seo tactic ko Black Hat or Spamdexing mana jata hai agar usme ye features ho.
* Esa rank improvement pane ki koshish karna jo ki Search Engine ke dwara approve nhi kiye gye hai.
* Users ko ek page se dusre page par redirect karna jo ki Search Engine ke liye Human friendly nhi hai.
* Users ko ese page par redirect karna jo ki diffrent hai. Use page se jise search Engine ne rank kiya tha kisi page ka ek version search Engine spider/Bots ko serve karna or dusra version visitors ko ise cloaking search Engine Optimization tactic kha jata hai.
* Page ke background colour me hidden ya invisible text use karna tiny font size use karna or unhe HTML CODE kr andar chupana.
*Kai bar Meta tags me ek he Keywords ko Repeat karna Or ese keywords use karna jo ki Website Content se Related nhi he ise Meta Tag Stuffing kha jata hai.
* Page ke keywords Count, variety and density ko galat tarike se badhane ki koshish karna ise keywords Stuffing kahte hai.
* Low Quality webpages banaana jisme bahut kam content hai or same keywords Repeat kiye gye hai in page ko Doorway or Gateway kha jata hai.
* Mirror website ki help se multiple website ko host karna-jisme similar content hai but diffrent URL Use kiye ho.
* Kisi Popular Site ki Rough Copy bna kar use apni site ke roop me use karna ise Page Highjacking kahte hai.
Apni Website ka Rank Improve karne ke liye hamesha in Black Hat Tactics se bache Search Engine itne smart hote hai ki Easily apki Website ki Property ko Identify kar leti hai or apke hath kuch nhi lgta hai.
Ye thi (Seo) Search Engine Optimization In Hindi se Related Kuch Information or uske Type Or Seo Se Related Koi Question ho to Aap Comment Ke Through Puch sakte hai.
And Next Article Me hum Janenge On Page, One Site And Off Page Seo ke bare me Janenge.
Thank you
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